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By March 12, Cinemark, AMC and National CineMedia stocks had all fallen by over 35% since the beginning of the month.181 Cineworld, the worlds second-largest cinema chain, warned on March 12, when multiple films pushed back their releases, that extended disruption and continuing falling stock could cause the company to collapse.180182 In August 2020, California announced a new color-coded tier system that would allow restrictions to be lifted in specific counties based on health metrics, effective August 31.183184 Cinemas would be allowed to operate at limited capacity if a county is in the red Substantial tier or better. This would scale from at 25%100 patrons whichever is smaller in red counties, to 50%200 patrons in orange Moderate counties, and 50% with no hard maximum in counties under the lowest yellow Minimal tier. The majority of the state was still in the purple Widespread tier at the onset of the system, where cinemas remained closed. These health orders can still be superseded with stricter rules by local officials.185
Language : Film is considered to have its own language. James Monaco wrote a classic text on film theory, titled How to Read a Film, that addresses this. Director Ingmar Bergman famously said, Andrei Tarkovsky for me is the greatest director, the one who invented a new language, true to the nature of film, as it captures life as a reflection, life as a dream. An example of the language is a sequence of back and forth images of one speaking actors left profile, followed by another speaking actors right profile, then a repetition of this, which is a language understood by the audience to indicate a conversation. This describes another theory of film, the 180-degree rule, as a visual story-telling device with an ability to place a viewer in a context of being psychologically present through the use of visual composition and editing. The Hollywood style includes this narrative theory, due to the overwhelming practice of the rule by movie studios based in Hollywood, California, during films classical era. Another example of cinematic language is having a shot that zooms in on the forehead of an actor with an expression of silent reflection that cuts to a shot of a younger actor who vaguely resembles the first actor, indicating that the first person is remembering a past self, an edit of compositions that causes a time transition.
The impact of a reviewer on a given films box office performance is a matter of debate. Some observers claim that movie marketing in the 2000s is so intense, well-coordinated and well financed that reviewers cannot prevent a poorly written or filmed blockbuster from attaining market success. However, the cataclysmic failure of some heavily promoted films which were harshly reviewed, as well as the unexpected success of critically praised independent films indicates that extreme critical reactions can have considerable influence. Other observers note that positive film reviews have been shown to spark interest in little-known films. Conversely, there have been several films in which film companies have so little confidence that they refuse to give reviewers an advanced viewing to avoid widespread panning of the film. However, this usually backfires, as reviewers are wise to the tactic and warn the public that the film may not be worth seeing and the films often do poorly as a result. Journalist film critics are sometimes called film reviewers. Critics who take a more academic approach to films, through publishing in film journals and writing books about films using film theory or film studies approaches, study how film and filming techniques work, and what effect they have on people. Rather than having their reviews published in newspapers or appearing on television, their articles are published in scholarly journals or up-market magazines. They also tend to be affiliated with colleges or universities as professors or instructors.
Trailer and teaser Main article: Film trailer Trailers or previews are advertisements for films that will be shown in 1 to 3 months at a cinema. Back in the early days of cinema, with theaters that had only one or two screens, only certain trailers were shown for the films that were going to be shown there. Later, when theaters added more screens or new theaters were built with a lot of screens, all different trailers were shown even if they werent going to play that film in that theater. Film studios realized that the more trailers that were shown even if it wasnt going to be shown in that particular theater the more patrons would go to a different theater to see the film when it came out. The term trailer comes from their having originally been shown at the end of a film program. That practice did not last long because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film or the A film in a double feature program begins. Film trailers are also common on DVDs and Blu-ray Discs, as well as on the Internet and mobile devices. Trailers are created to be engaging and interesting for viewers. As a result, in the Internet era, viewers often seek out trailers to Watch them. Of the ten billion videos Watch ed online annually in 2008, film trailers ranked third, after news and user-created videos.12 Teasers are a much shorter preview or advertisement that lasts only 10 to 30 seconds. Teasers are used to get patrons excited about a film coming out in the next six to twelve months. Teasers may be produced even before the film production is completed.
Independent filmmaking often takes place outside Hollywood, or other major studio systems. An independent film or indie film is a film initially produced without financing or distribution from a major film studio. Creative, business and technological reasons have all contributed to the growth of the indie film scene in the late 20th and early 21st century. On the business side, the costs of big-budget studio films also lead to conservative choices in cast and crew. There is a trend in Hollywood towards co-financing over two-thirds of the films put out by Warner Bros. in 2000 were joint ventures, up from 10% in 1987.14 A hopeful director is almost never given the opportunity to get a job on a big-budget studio film unless he or she has significant industry experience in film or television. Also, the studios rarely produce films with unknown actors, particularly in lead roles.
Fan film Main article: Fan film A fan film is a film or video inspired by a film, television program, comic book or a similar source, created by fans rather than by the sources copyright holders or creators. Fan filmmakers have traditionally been amateurs, but some of the most notable films have actually been produced by professional filmmakers as film school class projects or as demonstration reels. Fan films vary tremendously in length, from short faux-teaser trailers for non-existent motion pictures to rarer full-length motion pictures.
The 2020 Cannes Film Festival sent out invitations on March 6, despite France implementing limits on public gatherings beyond its scheduled dates the Cannes Television Festivals Canneseries and MIPTV chose not to run, however, with Canneseries rescheduling for October and MIPTV canceling its event.764 On March 19, the Festival de Cannes announced that it cannot be held on the scheduled dates, from May 12–23. Several options are considered in order to preserve its running, the main one being a simple postponement, in Cannes, until the end of June-beginning of July 2020.65 Cannes main venue has been converted into a temporary homeless shelter.66 Some festivals, including Tribeca, SXSW, ReelAbilities, TCM Classic Film Festival, and the Greenwich International Film Festival have created new online programming in lieu of having an in-person festival.67 The 2020 Toronto International Film Festival is also planned to proceed at least partially online68 on July 30, TIFF programmers announced a much smaller than normal lineup of feature films that will be screened at drive-in theatre venues and online.69
The Tribeca Film Institute, a fundraising and educational non-profit, suspended operations on September 1, 2020, due to uncertainties surrounding our new reality. The Tribeca Film Festival which operates under the same parent company will continue.76 The Provincetown International Film Festival and its associated non-profit laid off its newly hired CEO and eight other staff members in 2020 due to the pandemic.77 The San Diego International Film Festival, held in October 2020, screened both online and on drive-in screens.78 In September 2021, it was announced that a person with COVID-19 attended several screenings at the 2021 Toronto International Film Festival. Films affected included Dune, Bergman Island and The Humans.79